About Us


A Different Perspective in the retail & distribution of IT products & services

We believe that QUALITY is not just a standard, but also an attitude. This fundamental belief leads us to build quality operation systems and procedures with only one focus in mind: CUSTOMER SATISFACTION.  We are committed to customer satisfaction to a great extent that it becomes a TRADITION, characterizing our business model.

Softland was founded in 1994 with a head office in Riyadh, Saudi Arabia. It specializes in the retail and distribution of best-of-breed, hi-tech information technology and telecommunication products and services.
A chain of 8 Kingdom-wide stores sell top quality IT hardware & accessories.
Within a short period of time, Softland became one of the largest retailers & distributors of IT hardware and accessories in Saudi Arabia.
Our Goals
- To expand our retail channel network throughout the Kingdom.
- To become the pioneers in the retail and distribution market by offering specialized, quality-assured products in niche areas of information technology; and by providing a wide range of exceptional pre-sale and after-sale technical support services.
Our business portfolio is focused on 5 vertical areas:
1. Components
2. Software
3. Accessories
4. Consumables
5. Maintenance
We are continuously adding the most appropriate products and brands. Likewise, we are extending and upgrading the range of our support services to meet the challenging needs of our sales channel network.
Our Mission
- To maintain quality, commitment and integrity in all operations.
- To provide the right choice of products.
- To maintain values.
- To be considered the first choice of consumers.

Our Commitment

At Softland, we are committed to offer simple and meaningful products, solutions & services that meet the needs and requirements of our clients. We work hard to reach the highest levels of client support with an innovative approach to technology. 

Technical Support

Softland has established its own maintenance centers in the Kingdom to provide pre-sale and after-sale technical support for its clients. We have a technical after-sale support team for our corporate clients around the Kingdom.